Jul 23, 2016- The Cabinet on Friday decided to implement “Clean Feed System” on foreign pay TV channels telecast in Nepal. The move is expected to benefit the domestic advertising market, media and related businesses. “Clean Feed” is a transmission of broadcast content without advertisement. Nepali advertising agencies had long been demanding introduction of such a policy, stating unrestricted transmission of advertisements by foreign TV channels hindered growth of domestic media and advertising industry. The Ministry of Information and Communication said the policy will be implemented fully within a year. Secretary at the ministry Dinesh Thapaliya said an action plan will be prepared within mid-September by holding talks with all the stakeholders, and three regulations, including the Broadcasting Regulation, will be amended within mid-October to implement the “Clean Feed Policy”.
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